Planning effective institutional outreach for 2018: An altmetrics case study EngineeringAltmetric 2018 Want to know how altmetrics can boost the reach of your promotional efforts this year? In this webinar we chat to Oliver Renn and Joachim Schnabl from the Chemistry and Applied Biosciences department of ETH Zurich about how they have utilised the Altmetric tools and data to successfully plan, action and track their outreach activities.