IWA Publishing: how altmetrics help them monitor the attention for their articles and inform their marketing strategy

<div>Established in 1998, and a wholly owned subsidiary of the</div><div>International Water Association, IWA Publishing spreads</div><div>knowledge about the world’s most valuable resource,</div><div>helping to improve global health and well-being. It</div><div>publishes a portfolio of 17 peer reviewed journals and 850</div><div>books, along with other information resources.</div><div><br></div><div>Supporting researchers is at the forefront of IWA Publishing’s’</div><div>strategy, and is something that the team is trying to do with</div><div>every single aspect of the work they do. A core aim is to</div><div>be as close to their researchers as possible; listening to the</div><div>concerns and celebrating the successes.</div>