Altmetric Book Club: Marketing insights you don’t want to miss
mediaposted on 02.03.2020 by Altmetric Engineering
Media is any form of research output that is recorded and played. This is most commonly video, but can be audio or 3D representations.
Want to know which channels or key influencers are most effective for getting your titles noticed?
In this recording of the second edition of the Altmetric Book Club, we demonstrate how Altmetric data and tools provide real-time feedback on how your, and other publishers' titles, are being received, where they're being talked about the most and who's doing the talking.
We are also joined by, author and CEO, David F. Giannetto for a session exploring how publishers can assist authors to connect with the media.
During this actionable webinar we explore:
- How altmetrics data can inform your marketing strategy
- How to demonstrate the wider reach and influence of your titles using altmetrics
- Key opinion leader identification using altmetrics data and much more.
About David Giannetto:
David F. Giannetto is a nationally respected thought-leader on how complex emerging technology and information-based initiatives can be leveraged by organizations to improve employee performance, operational efficiency, financial results, and strategic differentiation. He is the author of 3 books, a frequent keynote speaker, and has worked with many of today’s leading brands. As CEO of WorkWave, an industry-leading Field Service SaaS software provider and Payment Facilitator, he is proud to lead an organization considered one of the top employers in the Northeastern US.