An introduction to web based alternative metrics for R&D
A broad audience that includes scientists, policy makers, patients, clinicians, HCPs and advocacy groups is engaging globally with research across the web. Altmetric captures and collates this activity to help distill the influx of attention data into actionable insights.
In this introductory webinar, we will explore how Altmetric can inform R&D strategy and support decision-making in:
– horizon scanning / trend analysis
– patient / practitioner demographics
– KOL identification
– competitive intelligence
– reputation management / sentiment analysis– publications planning